5 Reasons Not to Do Social Marketing

Tracey and I met with a small business owner not long ago to discuss a marketing plan that will deliver leads and rebuild his client-base. The business owner brought us some ideas he found on the Web promising huge returns by using social media marketing. It works, don’t take this wrong but, social marketing does not work for everyone. Here are 5 Reasons Not to Do Social Marketing.

#1 – Your writing skills resemble graffiti.  If you can’t write and deliver relevant content (or hire a ghostwriter to write for you), you will not do well in the social arena. Social means engaging an audience with interesting, timely and relevant writings.

#2 – You don’t have at least 1 hour a day to spend on social media and marketing. Social marketing takes time, a lot of it, and an effort. If you can’t dedicate time everyday consistently, it won’t work. If your priority is to run your business I suggest you hire a social media consultant to run your campaigns for you.

#3 – Your last website update was 2005. Social marketing comes last so job #1 is to build out your social marketing infrastructure after you know what your business is and who your market is. If you don’t have a site that many (exclude yourself) will find valuable, affordable products and services we all need, a formal business plan that displays credibility, then you need to step back and focus on the basics of – why am I in business. Social media and marketing comes last.

#4 – You have no clue on how to use social media sites. There are more social media sites on the web then you can possibly squeeze out all the usefulness. Start simple and use the most popular – Linkedin (Professionals), Facebook (the entire world), Twitter (highlight your brand). Before you release your social marketing monster learn to use the media tools personally. GM spent $10 million last year advertising on Facebook. Their marketing genius recently went public with this announcement – “We have no idea if we ever sold a car from Facebook advertising”.

#5 – You believe that social media is a kids game and has no value. One million plus business-professional groups are on Linkedin, over 800,000,000 (millions) users worldwide on Facebook, millions more companies worldwide use twitter and other social platforms. Could they all be wrong? Uh, social media marketing is a good step to tell us who you are and why we need you. Do not sell yourself on you. Sell us on you!

So what happened with our small business owner needing help with his business? We discouraged him from using social media and web marketing for the moment. Why? The 5 reasons above fit his profile. Traditional face-to-face and direct mail campaigns will best suite the target market.

Do you have questions about the right uses for web marketing or traditional marketing methods to grow your business? Contact MainStreetChamber Charlotte’s President, Tracey Schuelke. Ms. Schuelke’s contact number is 704-313-5153 and email is tracey@mainstreetchamber.org.

Blog Author: Keith Nunnery, Board Member for MainStreetChamber Charlotte, President of Acuity Information Systems

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Affordable Local Marketing

Get Seen Locally By Our WebSite Visitors –

A big Thank you goes to Julie Crislip – ShoeString Web Design and Ronnie Tsunami – Speed Mobi for listing your businesses on our business listing directory!!

We are getting some amazing hits monthly on MainStreetChamberCharlotte.org and it is growing each month. Google Analytics on MainStreetChamber.org now shows an average user visits 3 to 4 pages and spends over 5 minutes in total when visiting the website. Over 60% of our visitors are new.

Would you like to be seen by our growing number of visitors?  Tell MSCC Members and Vistors about your business on our Business Listing Directory,  By listing your business, you will have the unique option of creating an 800 character (fully searchable) description of your products and/or services, including additional keywords and a back-link to your website (which will help YOUR SEO).

We now have a three tier choice to list your business on our Membership Directory Page for as low as $7.50 Per Month.  This is a ridiculously affordable way to market your business in Charlotte and has the added benefit of our National Membership base.  

Don’t forget to check out our members who are listing their business on our Membership Directory Page – Click Here

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6 Recommendations for Your Web Site

Is today one of those days where you are sipping coffee slowly or taking a long lunch? Your gazing thoughts are all about getting more leads and sales for your business. Exactly how to do that is quite fuzzy.

Do you have an Internet Marketing plan? Are you using social media like Twitter and Facebook? How about WordPress for a Do-It-Yourself (DIY) web site development tool that can save you time, money, and little to no web programming skills are needed?

A question I get asked the most about Intenet marketing is “How do I get more visitors to my web site?”

The answer to that question is a bit complicated. As an entrepreneur that uses information technology in my marketing campaigns, I’m going to give you 6 recommendations using WordPress.

#1. Learn to create pages in WordPress not a blog roll that stretches to infinity. Create pages with one subject for each page. The length of each page should be held to one full screen in view, not more than two.  You have just a few seconds to hold your visitors attention. Make it easy on their eyes and do not allow them to read for minutes to fully understand what you offer.

#2. Learn what MENU’s are in WordPress. Menus allow you to group and organize your WordPress Pages. You want your site easy to navigate. Make your site complicated to read or find content and you will lose viewers.

#3. Take a creative writing class, get involved with writing clubs or meetups. Writing is an art-form and for many it does not come easy.  Unless you are a natural at poetry or editorial style writing, you can train your brain to do very cool things. Free writes offer great workouts!

#4. Revise old blog articles and pages. Are you writing about time dated material? Review your site and revise content that is outdated or has no importance to your site visitors. Revising articles can be done from just about anywhere and anytime. PC, Mac or smartphone with a WiFi or wired Internet connection, just keep your site up to date and fresh. Change is good, Google loves it!

#5. “A picture is worth…” You know the saying so include thumbnail pics related to your blogs and page content. Plain black and white text lacks character and emotion. Give your site color by changing themes and do upload images to help readers bond with your site.

#6. WordPress site management basics are easy to learn. How about some easy reading to help with WordPress mechanics? Click here, I recommend this book for new WordPress users.

To sum up, give your site color, character and visual references to your content. Make sure you web site is easy to navigate and you don’t have to scroll for 10 minutes to reach the bottom or top of a page or blog. Break up your articles when you have to go beyond one full screen of text.

WordPress is free and is provided by better web hosting providers like Godaddy and BlueHost. You can have a no web site to a several page site up and running in just minutes. Use tools like WordPress as part of your Internet (web) marketing strategies.

Keith Nunnery – MainStreetChamber Charlotte Board Member; President of Acuity Information Systems

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Free RX Discount Card

MainStreetChamber is proud to offer access to a FREE DISCOUNT HEALTH SAVINGS CARD.

Simply download and print a free card below to receive savings of up to 75% prescriptions at pharmacies around the country. This program has “LOWEST PRICE” logic to guarantee that you pay the lowest price on your prescriptions (you pay the lower of a discount off the Average Wholesale Price-AWP, a discount calculated off MAC Pricing, or the Pharmacy Promotional/Retail price). Please enter your name and e-mail address below and we will generate a printable membership card for you. You may create as many cards as you need. This card is pre-activated and can be used immediately.

PROGRAM HIGHLIGHTS:

  • The MainStreetChamber RX CARD is FREE and available to everyone! There are no applications, no requirements, and no exclusions.
  • The MainStreetChamber RX CARD provides savings up to 75% on brand and generic medications, with average savings around 30%.
  • The MainStreetChamber RX CARD can be used to discount prescription medications not covered by insurance or Medicare. Such medications are commonly used for sexual wellness, psychiatric purposes (ADD/ADHD, depression), blood pressure, anxiety, birth control and fertility, smoking cessation, weight loss, and more.
  • All prescriptions processed through the program are completely confidential.
  • The MainStreetChamber RX CARD can be used at over 50,000 pharmacies nationwide.

Please enter your information in the boxes below to print a customized card. None of the information is captured or solicited. If you do not want a personalized card, simply put NONE or NA in all of the boxes below.

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You can put NONE in e-mail box if you don’t want updates.

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